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Our Mission Our Mission

New Balance aims to become recognized as the world's leading manufacturer of high performance footwear and apparel, by conducting our internal and external relationships according to three core values -- Teamwork, Total Customer Satisfaction, and Integrity.

New Balance is set apart from its competitors by a number of distinct points of variance. They are:

Commitment to Domestic Manufacturing
While many of our competitors have moved production overseas, New Balance remains dedicated to domestic manufacturing. While it is impractical to make all of our shoes in the United States, many New Balance shoes are produced in our five New England-based facilities each year.

Extensive Width-Sizing
New Balance recognizes that feet come in all shapes and sizes, and that the shoes that fit better, perform better. Therefore, the company offers all in-line styles in up to six different widths, from narrow AA to an extra wide 6E.

Technological Innovation
New Balance recognizes that no one technology meets the needs of every individual. That is why New Balance has developed the New Balance Suspension System -- a system of technologically advanced components that address a variety of foot needs. The company's continued commitment to the enhancement of the Suspension System has positioned New Balance as an industry leader in technological innovation.

Endorsed by No One
New Balance proudly supports grassroots athletics, and Team New Balance stands as testimony to that. However, the company does not use high-profile athletes to sell shoes and apparel, as we strongly believe that the real "heroes" of the brand are the products, not endorsers. Rather than line the pockets of celebrity athletic endorsers, New Balance opts to focus on research and design, manufacturing and grassroots athletic initiatives.

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