New Balance Race For The Cure
Since 1989 the Susan G. Komen Race for the Cure® Series has been associated with
New Balance Athletic Shoe, Inc. New Balance has been a National Series Race Sponsor
since 1991. In 2003, they expanded their sponsorship platform to include the
Breast Cancer 3-Day benefiting Susan G Komen for the Cure® and continue to support
this event to-date.
In 2009, New Balance proudly celebrates our 20th anniversary of association
with Susan G. Komen for the Cure® in the fight to eradicate breast cancer.
Four national components make up New Balance's commitment to Komen for the
Cure®: Our national sponsorships of the Susan G. Komen Race for the Cure®,
Breast Cancer 3-Day, and Marathon for the Cure® as well as our in-store retail
promotion, "Lace Up For the Cure®".
New Balance will donate 15% of wholesale sales from the Pink Ribbon Collection
with a guaranteed minimum donation of $500,000 up to a maximum of $1 million
to Komen for the Cure. View
our footwear collection here.
Marathon for the Cure®
Marathon for the Cure™, a program of Susan G. Komen for the Cure®, is a grassroots
fundraising program offering runners the chance to join in the fight against
breast cancer by running a full or half marathon.
Marathon for the Cure expands the reach of Komen for the Cure® beyond the
5k and offers distance runners and aspiring distance runners the opportunity
to raise much needed funds in support of Komen for the Cure's vision of a world
without breast cancer while training for and running in some of the most elite
distance races in the world.
Breast Cancer 3-Day®
New Balance is proud to be a national sponsor of the Breast Cancer 3-Day.
As you train for the 3-Day, you'll want shoes designed specifically for walking:
- Walkers have a unique stride. New Balance walking shoes help guide your
foot properly from heel strike to toe off.
- Walkers experience 50% less impact than runners yet need cushioning where
other athletes don't. New Balance walking shoes have thinner midsoles and
offer the cushioning you need in the heel and forefoot.
- Walkers need a more flexible shoe that can bend easily in the forefoot
and generate the power to propel you forward with each stride. New Balance
walking shoes feature flex grooves in the forefoot to increase flexibility
and reduce the weight of the shoes.
For more information on the Komen Race for the Cure, or to register for an
event near you, visit www.komen.org.
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